Monday June 17 2019

Silver success for Yorkshire brand agency

Silver success for Yorkshire brand agency

Huddersfield strategic brand consultancy The Engine Room has won its sixth DBA Design Effectiveness Award in as many years.

The Mirfield business achieved silver at the 2019 ceremony this month – an accolade which now takes pride of place at the team’s York Mills office alongside a Grand Prix, gold, silver and two bronze DBA awards achieved since 2013.

This latest success highlights The Engine Room’s strategic rebrand of scalp cooling experts PAXMAN who set them the challenge of changing the face of cancer on a global scale – especially in America as trials progressed towards US Food and Drug Administration clearance.

The visually engaging work – which first began between the two Yorkshire organisations in 2015 – included the production of video profiling, emotive case studies and technical literature to firmly establish the company’s name as being synonymous with chemotherapy-induced hair loss prevention worldwide.

And, the results have spoken for themselves with PAXMAN’s global turnover almost doubling in size in 2018 and its US growth rate increasing by 465% between 2017 and 2018. The organisation has also seen a 25% uplift in awareness of scalp cooling since 2015.

Meanwhile, the new website pulled in thousands of visitors within the first two months of launching, and social media and online community engagement remains at an all-time high.

The Engine Room and Huddersfield-based PAXMAN’s collaboration on a new ‘Chasing Zero Hair Loss’ campaign also went live at the same time as the rebrand – and achieved international recognition from key medical media titles across the globe, including Australia.

Lesley Gulliver, managing director of The Engine Room, said: “We are absolutely thrilled to achieve silver at the DBA Design Effectiveness Awards and be highly recognised by our industry peers alongside several national design agencies.

“PAXMAN is a pioneering business but they needed an innovative brand to reflect the incredible work they were doing in order to improve the quality of life for cancer patients. Being able to highlight that through strategy and design, and have a true impact on the team’s bottom line globally, is something we are really proud of.”

Kathryn Daniel, head of marketing at PAXMAN, added: “The innovative approach to our strategic design work alongside The Engine Room shows no signs of slowing down as we continue to lead in our market with an authentic, world-class brand. We are delighted to receive this award alongside our friends, and show how our important collaboration is a crucial feature in how we help patients every single day.”

The Engine Room has worked with an impressive array of organisations including West Yorkshire Combined Authority, Polyseam, Invisible Traffick GB, Jackal Trick and ETPS.

Photos: Oleg at Event Photographer London

"We are absolutely thrilled to achieve silver at the DBA Design Effectiveness Awards and be highly recognised by our industry peers alongside several national design agencies."
Lesley Gulliver

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.