Thursday November 16 2017

Analyst report identifies PIM as vital piece of retail tech puzzle

Manchester cloud firm draws global attention as only UK-owned vendor named in leading analyst report

Analyst report identifies PIM as vital piece of retail tech puzzle

Manchester-based tech business, Pimberly, has been named in technology analyst firm Forrester’s Product Information Management (PIM) report, less than a year after launching. This coveted recognition of its SaaS solution follows a fruitful year of client wins and on-boarding of new recruits. 

Pimberly, backed by Jigsaw24, has added eight new members of staff to its IT and marketing teams since January. The company has also taken on 13 new clients, including Westcoast Distribution and Ellis Brigham. These successes have contributed to the firm securing more than £500k of annual contracted revenues since launch.

The report, Vendor Landscape: Product Information Management (PIM), Q3, 2017, comes from one of the most highly regarded analysts in the technology industry. Forrester introduces business leaders to the PIM landscape as companies, particularly in retail, ecommerce and distribution, search for solutions to manage an increasing range of product data across numerous customer touchpoints.

Pimberly, based in St James’ Tower in Manchester city centre, is the only wholly UK owned and based PIM provider named in the report. The inclusion is a huge boost to what is an already vibrant, fast-paced North West retail scene, which includes several household names and supporting tech partners.

Martin Balaam, CEO at Pimberly said: “This is the cherry on top of what was already a fantastic first year for us. We’re all ecstatic to be included in Forrester’s new global PIM report and this is testament to the incredible effort and commitment from everyone at Pimberly.

“The fact that we’re also the only UK owned firm to be included says a lot for the quality of our technology. Pimberly is putting Manchester at the centre of innovation when it comes to PIM technology in the UK, and our solution is now turning heads on a global scale.”

PIM software allows companies to enrich product data that can include images, video, dimension information, colour, instruction manuals and price, and consolidate this information from partners and suppliers. Improving the quality of product information leads to higher conversion rates, improved SEO and fewer returns.

Forrester’s report helps digital business professionals make informed decisions about how they can use product information management (PIM) solutions to introduce products to market in a fraction of the time that it has taken in the past. The report also aims to demonstrate how users are able to eliminate thousands of spreadsheets, automate content distribution to reseller channels and onboard and govern content that hundreds of suppliers provide to them.

Anyone wanting to read the report in full can do so on Pimberly’s website.

"Pimberly is putting Manchester at the centre of innovation when it comes to PIM technology in the UK, and our solution is now turning heads on a global scale."
Martin Balaam

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