Thursday July 26 2018

Key Testing trends noted for the Cosmetics and Personal Care Industry

'Test for your claim' was one of the key points raised at the Cosmetics Cluster UK Summer Testing conference, on the 18th July at the BioCity in Nottingham.

Key Testing trends noted for the Cosmetics and Personal Care Industry

Over 40 delegates plus exhibitors from across the supply chain listened to industry experts take them on a testing journey. Starting with Key trends from Daniel Whitby at Lake Personal Care, to animal free testing from Carol Treasure, XCellr8.

The personal care and cosmetics market moves incredibly quickly and one of the challenges that formulators face is how to keep up with current trends, whilst keeping regulators and advertising standards happy by substantiating their claims with robust tests.  Rather than “anti-ageing” new powerful claims such as perceived age, healthy skin and wellness are now popular with marketeers, but how do you prove the products effectiveness to get it on to the shelves? 

Daniel Whitby discussed the consumer view, that over 95% of consumers expect a skin care product to deliver on its promise, yet nearly 40% of consumers expressed disappointment. The digital age is to become a key trend with consumers - devices that colour match, test the condition of the skin and hair plus beauty mirrors are all available on the market and designed to provide personalised information to consumers about their personal care routines.

“In order to test for your claim, you need to get the formulation right at the product brief” says Steve Barton of Skin Thinking, “putting in the ingredient doesn’t make it happen”. “Testing has a legal impact but more so a commercial impact, so if your product states that its moisturizing, it has to be moisturizing!”   Stewart Long, Cutest confirmed “The tests have to be credible and backed up by published information, your own clinical tests and ideally consumer trials”.

Carol Treasure, XcellR8, explained “Just because a test is invitro, doesn’t mean its animal free, there could be animals derived components within the tests, there is a long way to go to educate the consumer as to what animal free testing truly means -the questions we should be asking is how the products are tested and are they safe”.

Joyce Ryan, wrapped up the conference, summarising “its important to remember that as well as ensuring you can substantiate your claim, that you take into account the other sensory elements to a personal care product, the texture, the feel, the smell are all important elements of a commercially viable product”.

Commenting on the day, Steve Barton, Skin Thinking, said “Sharing the stage with other experts in the field is always thought-provoking and enhances common understanding of the challenges and opportunities the cosmetics industry faces in the future".  Gill Westgate, chair of the Cosmetics Cluster, concluded “it was an inspiring and exciting day with a great balance of lectures and networking - a privilege to have such leaders in the testing world all together in the room".

The event was sponsored by the Cosmetics Cluster partner Siemens UK and The University of Bradford.

"Just because a test is invitro, doesnt mean its animal free, there could be animals derived components within the tests"
Dr Carol Treasure, XCellR

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely Tech Jobs

Food Technology Teacher-Birmingham- September 2019


Food Technology Teacher-Birmingham- September 2019 Academics ltd is looking for a food & Technology teacher to join a lovely secondary school in Birmingham.

Junior Technology Recruitment Consultant - Derby


£18-22k basic + unlimited bonus potential (realistic £35-45k earnings in Year 1) + benefits Winners of the Best recruitment company to work for in the UK under £10m category at the Recruitment International awards & awarded Gold Investors In People award October 2018, Xpertise Recruitment is an award-winning technology recruitment consultancy that specialises in supplying hard to find permanent, contract an.

Finance Manager - Technology/Healthcare/Pharma


Finance Managerup to £60,000 per annum + bonus + car allowanceHome based with travel Are you ACA, ACCA or CIMA qualified with solid post qualified Finance experience? Are you looking for a new challenge in the Software/Health? Finance Manager required for Software Services business, operating within the Health Sector.

Design and Technology


Teaching Personnel are currently recruiting for a Design and Technology teacher to work within our partner school in Derby.

Business Development Manager - High Speed Press Technology


Business Development Manager with European manufacturerNew business and Account Management opportunity Deal with major OEM accounts Business Development Manager - High Speed Press Technology The Role: Based from home this is an autonomous role suited to a candidate who is a self-starter with the ability to work f.

Food Technology Teacher - Central Worcestershire - October


Food Technology Teacher - Central Worcestershire - October start Academics are recruiting a Food Technology for a Central Worcestershire Secondary School, this exciting part time opportunity will start October and it will be ongoing.

Design Technology Teacher


Calling all Design Technology Teachers who have experience of working in Secondary Schools.

Graduate Sales and Marketing Executive - Heating Technology


Multi billion-pound, global organisationEstablished over 135 yearsFull Graduate Sales and Marketing trainingExcellent progression opportunities The Role: As a graduate sales and marketing executive you will be responsible for promoting the companies range of heating technology products into a network of distribut.

Digital Marketing Executive (Technology)


**CALLING ALL PASSIONATE DIGITAL MARKETING EXECUTIVES** Digital Marketing Executive Alcester, Warwickshire Upto£25,000 The Company You will report to the Managing Director, who has a strong marketing background and now looking for a marketer to come and take the lead! Strong B2B environment, wit.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.