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Friday March 1 2019


How Innovative Designs Have Improved Traditional Products




How Innovative Designs Have Improved Traditional Products

Technology and innovative design is constantly influencing the customer market — with brands releasing updated versions of the same product that we all feel inclined to buy. However, this isn’t just happening with modern inventions, but with traditional products too.

 

The end-goal for many businesses and creators is to streamline a product’s use for the end-user. With this, many of the everyday items we all love have been altered in one way or another to keep up with the requirements we now have as a society.

 

We’ve set our standards high, and no product is untouchable. Here, we take a look at some of the products that have been influenced by technology or design and how they have changed our lives.

 

Watches

Watches have truly transformed the way we lead our lives. Modern Britain revolves around time — from making sure our little ones arrive at school on time to catching the right bus for work. The history of the watch dates right back to the 16th century, where the devices were originally powered by a mainspring which turned gears to move the hands while keeping in time with a rotating balance wheel.

 

It wasn’t until the 1960s that the quartz watch was invented, where the product actually used electricity to operate. This type of watch took over the market at the time, which many still refer to as the ‘quartz crisis’ as mechanical watches were pushed aside. Following this, the quartz wristwatch was developed, and we haven’t look back since. Well, until now.

 

Smartwatches have taken over the world. You can’t walk by someone without one attached to their wrist. What once was an item that would only notify you of the time, can now make phone calls, send messages, track your health and more. What’s next for the watch?

 

Umbrellas

The umbrella has changed tremendously over the years. Making its debut in Ancient Egypt, they were used for protection against direct sunlight. However, the waterproofed version was created in the 11th century BC using leather, an extremely expensive material to use at the time which was later adopted across the European continent — predominately in Greece and Rome.

 

The umbrella fell absent for over 1,000 years after the Roman Empire dissolved but became popular again in the 16th century. Traditionally, umbrellas were quite detailed in their design and were more of a ‘prop’ during this period.

 

That’s not to say that umbrellas today can’t be a fashion statement though. Queen Elizabeth II, for example, uses a golf umbrella when making public appearances. This innovative design allows her to stay dry but remain completely visible when venturing outdoors, as the cover is transparent! With her bespoke umbrellas, she always matches her trim with her outfit. As well as this, unlike umbrellas years ago, many are now designed to be more compact and can be stored away in your bag.

 

Wallpaper

You wouldn’t think that there’d be any sort of progression with wallpaper, but what the future holds sounds quite exciting. Historically, wallpaper would be created using hand-painting, woodblock printing, stenciling and other types of machine printing — which dates back before 1700.

 

This form of design was so popular that in 1712, Queen Anne introduced a wallpaper tax which wasn’t abolished until 1836. This was likely because Britain was the leading wallpaper manufacturer in Europe at the time.

 

The future only looks bright for wallpaper though. At one time, we’d just be complacent with a nice design for the interior of our home, but developments have suggested that we should expect high-tech forms sometime soon. This will have the ability to block signals — no more stealing your neighbour’s WiFi!

 

Bank cards

Although we all know that money is an everyday essential, bank cards never used to be. Before the first bank cards were issued in 1967, people had to actually visit their bank to deposit or withdraw any cash. People could store money in their home, but this wouldn’t be protected!

 

It wasn’t until 1972 where the first bank card to feature an information-encoding magnetic strip was introduced. This allowed customers to visit an ATM and enter their personal identification number to gain access to the information that was associated with their account.

 

Today, it’s the introduction of contactless payments that has made the biggest impact on the shopping and banking scene. Recently adopted by banking associations and introduced across the high-street, the cards using radio-frequency identification can now make payments without the need to enter a pin.

 

These were just some of the advancements, but what does the future hold?



"Watches have truly transformed the way we lead our lives. Modern Britain revolves around time from making sure our little ones arrive at school on time to catching the right bus for work."
Fulton








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Georges Berzgal

Pitney Bowes VP for Global eCommerce EMEA


Georges Bergzal is Vice President, EMEA for Pitney Bowes Global Ecomerce. Georges is a marketing technology and ecommerce expert specialised in growth and expansion. He has also worked previously in Bronto Europe, Metropolis International Group and MarketTools, among other technology and ecommerce firms.






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